Audience And Data Management
Competitive marketing intelligence (CI) helps businesses stay ahead of the curve by analyzing competitor and market data, combined with voice of customer (VoC) which plays a crucial role in enhancing products and services through direct customer feedback.
At Borderless Access, our AI-driven Competitive Intelligence (CI) platform offers businesses a comprehensive suite of tools to maximize return on insights and optimize costs through real-time business intelligence and integrated secondary research and analytics. You can achieve 360-degree competitive intelligence and insights by seamlessly integrating various facets of our CI solution including the CI landscape, scientific intelligence, news and media (print/web) monitoring, conference coverage, promotional intelligence and knowledge management.
Through our Voice of Customer platform, we help brands to build a consumer intimacy program through mediums such as direct interviews (DI), dyads, focus group discussions (FGDs) and chat groups to collect qualitative data online. Utilizing mediums like Whatsapp (WA) and similar chat sessions, these platforms serve as a quick sense check, sparking conversations for informed decision-making. Additionally, the inclusion of facial coding and tonality analysis ensures authentication of consumer responses and explores underlying emotions.
A well-implemented voice of customer platform helps unearth hidden motivations and drivers in consumer behavior, enabling brands to profile their consumers better and build a brand and product/service that leads to loyalty based on insights from customer feedback. This can be implemented across platforms enhancing KPI measurement through depth and context in data. It helps improve overall marketing effectiveness, boosts customer satisfaction and brand resonance.
The Borderless Access AI-driven Competitive intelligence platform is operated by utilizing automated competitive intelligence gathering through proprietary web crawlers. This ensures the efficient acquisition of timely information, encompassing news monitoring and CI data providing users with a dynamic and up-to-date understanding of the competitive landscape. The platform’s CI analytics feature adds a layer of flexibility, allowing clients to fully customize their competitive intelligence solutions.
This adaptability ensures the platform caters to a wide range of CI needs, delivering actionable insights for informed decision-making. The platform’s versatility extends to multiple devices including PCs, iPads and mobile devices.
Our comprehensive intelligence platform is strategically designed with specialized modules to cater to distinct areas of intelligence gathering and analysis. News Intelligence offers real-time industry and competitor news updates, while competitive landscape analysis provides a holistic view to keep clients ahead of competition. Scientific Intelligence focuses on gathering insights from relevant scientific developments, and events analysis delivers comprehensive coverage of industry events and trends. The repository acts as a centralized hub for storing and accessing collected intelligence, and our business intelligence helps to generate visually informative reports and infographics for businesses.
Primary CI offers businesses insights into competitors’ strategies by collecting and analyzing information not easily found in the public domain. Our conference coverage insights help businesses and companies to explore fresh avenues for new products and innovations. On a case-to-case basis, we can customize the CI platform to suit your business needs.
See how Borderless Access team would work for you and your team.
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