We identify product optimization opportunities by understanding how changes in product attributes influence consumer liking through the Just-About-Right (JAR) scale. Our approach employs penalty analysis to assess the impact of changes in product attributes like flavor, sweetness, bitterness, etc., on overall liking. This involves categorical scales where the two ends of the scale indicate “too little” or “too much” of a particular attribute, with one point representing “Just-About-Right.” Further, the penalty analysis measures the impact on product liking (or any other measure) when the product has either “too much” or “too little” of a specific attribute.
