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How a Pharma Major Successfully Executed a Competitive Strategy

Pharma Competitive Strategy

Business Problem

A pharmaceutical and biotech major turned to Borderless Access seeking dedicated business intelligence support for its consumer care business to get a thorough view of the competitive landscape and its positioning.

What & How We Did It

We extracted and prepared data for the relevant therapy areas including pain, allergy & cold, dermatology, OTC, digestive health, nutrition etc.
We conducted data analysis by business portfolio for quarterly / annual reports
We used infographics and data visualization in our reports to break it down for easier understanding

Key insights

The stakeholders got a comprehensive view of the competitive landscape with an analysis of their strategies. Our reports showed the top 10 players by quarterly / annually revenues and by portfolios, giving the client some food for thought as to how to go about its business.

Client Impact :

Our Competitive Intelligence & Voic capabilities helped the client’s medical affairs and marketing teams get a full view on patient preference, compliance, switch-in, switch-out patterns.

USA