Leadership

Ruchika Gupta is the founder and CEO of Borderless Access Pvt Ltd, an award-winning, technology and consumer-analytics driven, digital market research solutions and product company. She set up Borderless Access in 2008 and has led the company to year-on-year growth since its inception.

Ruchika oversees the strategic and financial growth of the company and is passionate about finding new growth opportunities. She is proud to have created a culture that makes Borderless Access a “Great Place to Work” company, which she believes is partly due to the entrepreneurial spirit retained over the past decade. She is also actively involved in representing the company at global conferences and speaks along with Fortune 500 clients on new and “out of the box” technologies, developments and processes in the research space.

Prior to turning entrepreneur, she was a senior marketing professional with top companies like 3M, WPP and Havas Media. Ruchika has been awarded "Emerging Entrepreneur" of the year by CII and is also the recipient of the "STPI - High Performing Women IT Entrepreneurs" award for Karnataka, India. She holds an MBA from BITS, Pilani, India.

A business leader with over 20 years of experience, Dushyant has been instrumental in creating many successful P&L outcomes.

At Borderless Access, Dushyant oversees the company’s growth strategy including its current sales and marketing efforts. He actively pursues Borderless Access’ rapid expansion across multiple services and product lines. His expertise in consumer behaviour, big data analytics and fine business acumen has led Borderless Access from strength-to-strength.

Prior to Borderless Access, he worked at Cross-Tab (now Course5i), where he led multi-million dollar consumer research/insight engagements with global accounts such as Microsoft and P&G. His earlier stints as marketing research professional were at AMA Gold Top firms such as Nielsen and Kantar.

Dushyant regularly speaks at global conferences on topics such as the use of disruptive innovation in consumer and healthcare market research.

Dushyant is a management major with a minor degree in statistics and he has also completed an advanced development program from the Wharton School of the University of Pennsylvania.

Outside of his professional life, he nurtures new business ideas as an active angel investor and a mentor/advisor to start-ups around the world.

Jason at Borderless Access heads the entire sales function for the Americas region. He focuses on business development for the organization across B2C, B2B and healthcare industries for quantitative-qualitative research.

Jason is a regular speaker at various industry conferences for Borderless Access and has delivered many fantastic speaker sessions.

Jason has over 20 years of experience in market research, marketing, advertising, public speaking, sales and new business development. Previously, he has held senior leadership roles including business development and management positions at Data Development Worldwide (Radius Global) and FHP Healthcare and has acted as Account Director at Lightspeed Research (Kantar) where he oversaw the Western US region encompassing the technology, healthcare, B2B, financial services, travel/leisure, media and CPG sectors. Within the US, he has managed the responsibilities of Sector Heads and Senior Account Executives.

Jason received a Bachelor of Arts in Business Management with a double minor in International Business and Marketing from Whittier College in California. Jason is also a Spanish bilingual speaker.

Max comes with over 12 years of experience in consumer and healthcare market research, new business development, and marketing. He heads Borderless Access’ European business development from Hamburg, Germany.

Max has a proven track record in Healthcare research and carries strong expertise in the area having worked with international pharma, MedTech and healthcare companies, consultancy firms, and market research agencies across the globe. Further to that, he has been actively functioning as a thought leader in the healthcare industry.

Prior to joining Borderless Access, Max was Director - Healthcare at Dynata (formerly Research Now SSI) where he was instrumental in building Research Now’s Healthcare business. In 2014, Max established Research Now‘s Healthcare Business Unit in Germany and expanded his area of responsibility to EMEA level.

Max holds two university diplomas – one in Economic Geography and one in Visual Communications. He is also a passionate runner, photographer, loves traveling and speaks Finnish as a second mother tongue.

Kasia comes with over 12 years of online market research experience.

At Borderless Access, Kasia leads the new customer acquisition and revenue growth targets in the UK region. She is responsible for discovering and pursuing new sales prospects for the BA product and service portfolio to continue rapid and sustainable growth in the UK region. She is passionate about customer satisfaction and goes above and beyond to deliver the best possible customer experience with BA.

Previously, she was a Senior Account Director at Dynata, where she was instrumental in building and developing a dedicated media sales team and was also responsible for establishing many long-lasting client relationships resulting in an impressive growth of the media sales channel.

Prior to working in sales, she excelled in managing the operations side of the business, working with key market research agencies, which gave her a deep understanding of the research cycle as well as the UK research industry.

Kasia has a strong interest in advertising technology and measuring its effectiveness. She enjoys working in partnership with clients and is driven by customer success.

Bev is a seasoned market research and marketing professional with over 3 decades of experience and is based in Johannesburg, South Africa. At Borderless Access, she heads the company’s business development efforts in the African region. Bev is passionate about Africa and leads Borderless Access’ efforts to transform the research industry from traditional to digital in the continent.

As a market researcher, Bev has held key leadership positions with Nielsen, Kantar TNS, Sara Lee, Smith and Nephew and Beiersdorf. For Kantar TNS, Bev led a business unit of Researchers working across CPG, Banking and Insurance.

Bev has also managed the marketing strategies for many leading consumer brands, negotiated licenses, joint ventures and the full re-entry of Beiersdorf into South Africa. During this time, Bev won an award for advertising and has launched numerous successful brands into the South African market like Dove, Simple and Nivea Soft.

Ejaz heads the Middle East and Africa region and is based in Dubai. He has spent the majority of his career in the Middle East region, understanding the culture and consumers and helping leading brands grow.

As a development and service lead, Ejaz brings learning and experience from both ad-hoc as well as continuous research practices. He carries strong research expertise in F&B, household products, banking, personal care and technology, social, automotive and telecom sectors.

Ejaz has worked alongside renowned specialist firms like Market Pulse and Cross-Tab. He has also contributed to Kantar firms like IMRB International (India) and TNS (Dubai), while also having worked closely with global and regional companies like Almarai, Saudia, Friesland, the Agthia group and many others.

Ejaz holds a Master’s degree in Business Administration as well as a BA Honors and as a keen learner has added digital marketing certificates from MIT.

Mahesh leads the expansion of Borderless Access’ healthcare research and analytics portfolio, including the development of new products and new-age research solutions focused on pharma and biotech clientele.

Mahesh specialises in strategic consulting, business research and analytics and has handled both client-side and vendor side operations. His industry expertise spans across pharmaceutical manufacturing, KPO, research, analytics and BPM business models working for companies such as Ranbaxy, Novartis, Mu Sigma, and WNS amongst others.

As a solutions architect, he has designed business transformational solutions for pharmaceutical, medical devices, payer and provider clients. He has also executed and managed various projects in CNS, CV, oncology, metabolic disorders, vaccines, GI, urology, ophthalmology, musculoskeletal, respiratory, men’s and women’s health, OTC, nutraceuticals and dietary supplements.

Mahesh holds a Master's degree in Business Administration with a Life Science graduation and is trained in cross-cultural aspects for various nationalities like US, European, Swiss and Japanese.

With two decades of experience spanning over multiple verticals, Luke Francis has a deep commercial and market understanding and is an accomplished and seasoned leader with an extensive track record in setting up digital operations at scale.

Luke drives business development in North America for the company’s healthcare market research division with an emphasis on prospect building, new service commercialization and a strategic roadmap for revenue generation and growth.

Prior to joining Borderless Access, he held leadership positions at Manthan and was instrumental in building and establishing operations and delivery systems and strategically aligning internal processes across functional units. During his tenure with WIPRO and NIPUNA (a Satyam company), Luke led innovation-oriented, results-driven large teams while deploying solution expertise to strengthen financials.

Luke holds a science major and has completed an Executive General Management Program from IIM Lucknow.

Sayantan has over 16 years of experience in market research and specializes in multiple methodologies and domains. At Borderless Access, Sayantan is responsible for sustaining key client relationships across regions, driving operational excellence and client delight. He is the head of CoE (Centre of Excellence) and client servicing team.

Sayantan has led many large-scale multi-country engagements in both traditional and digital formats and manages large teams of researchers and analysts.

In his previous roles with leading KPO and global consultancy firms, Sayantan has extensively worked on syndicated and bespoke research assignments, for global FMCG, retail, hospitality, IT and healthcare clients.

Kannan has over 15 years of experience in the information technology domain with expertise ranging from infrastructure to product development.

He oversees the inception, development and implementation of new ideas and technology for the company’s flagship products SmartSight™ and HealthSight™ as well as new product and technology initiatives.

Kannan has been associated with industry leaders such as IBM, EVRY, eMids, IDS Next, and has worked on CRM, education, healthcare, hospitality and market research domains.

His expertise span across different technologies and areas of business including cloud computing and data warehousing and he has managed the execution and delivery of several large scale, challenging application development projects.

Kannan holds a Master’s degree in Management, specializing in Software Projects.