Explore New Idea/Opportunity
For brands to stay on top of innovations and marketing, being able to forecast a trend or simply get a sense of “which way the wind is blowing” is critical to successful product development and consumer-centric marketing. The principle of “Diffusion Of Innovation” suggests that there is a small group of consumers within each context that can indicate how fast an innovation can grow in the marketplace.
There has always been a need to identify this group of consumers within a category that could provide this foresight to the business. futuriZm identifies this set of consumers, trendsetters, who provide a glimpse into the future to the marketing and innovation teams. This group of consumers are not only early adopters but are also informed, involved, individualistic, socially responsible, digitally savvy, curious and seeking authenticity and originality.
Borderless Access’ futuriZm is a strategic solution for brands seeking to stay ahead of the curve in a dynamic market. By understanding trendsetters, their mindset and their choices, marketing teams can build future-ready innovation pipelines and marketing plans. Whether integrated into strategic research or into brand health tracking research studies, futuriZm provides cutting-edge insights that can empower marketing teams to develop forward looking marketing plans.
Market research can provide valuable insights into current consumer preferences and behaviors, enabling businesses to identify emerging patterns. With our innovative approach, futuriZm, we empower businesses to gain an invaluable glimpse into the future. By incorporating this approach, businesses can stay ahead of the curve with a distinctive edge to their market understanding.
Identifying trendsetters is essential to understand the journey of a product/service. While early adopters are exploratory and risk-taking in nature, trendsetters are characterized by being informed, involved, individualistic, socially responsible, digitally savvy, curious, and seeking authenticity and originality. Trendsetters are category-specific. With futuriZm, we are able to identify trendsetters with reference to a specific category.
We obtain self-rated consumer data on eight key characteristics that define trendSetters. With this data, we divide the sample into five broad groups, including the trendsetters. The trendsetter Index (TSi) allows us to gain insights into various types of data such as category drivers, consumers attitude, brand equity, brand usage, and others.
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