Coca Cola, one of the strongest brands globally, partnered with Borderless Access for unraveling deep consumer insights around live events focusing on multi-faceted human behaviors. The brand required mapping of consumer passion points, core human need for social bonding & sharing around festivals, live events and connecting them to localized brand offers and consumer connection decisions.
We identified different cultural nuances, connection with consumer passion points, and leveraged the power of localization. Our tailor-made research methodologies and deep understanding of the local markets helped deliver deep insights in record time and in multiple frequency.
Our intelligent insights & hybrid approach derived from the vast amount of structured and unstructured data across geographies helped Coca Cola achieve the impossible - deliver 6 business decisions, by saving 1000s of man hours & millions of dollars.
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