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Deeper Insights for Fast Paced Decision Making at Regional & Global Scale

Coca Cola Case Study

Business Problem

Coca Cola, one of the strongest brands globally, partnered with Borderless Access for unraveling deep consumer insights around live events focusing on multi-faceted human behaviors. The brand required mapping of consumer passion points, core human need for social bonding & sharing around festivals, live events and connecting them to localized brand offers and consumer connection decisions.

What & How We Did It

  • We distributed the business problem into 4 core elements that couldn’t be addressed by any one single research method. So we built a hybrid approach by combining a derivative quantitative method, immersive qualitative with social listening lens and voice tonality interpretation and exposed consumers to this longitudinally.
  •  To manage multiple stakeholders for the program, a cloud-based project management system was developed that could deliver briefs to the dashboard report in days rather than weeks.
  •  We used emotional hooks for connecting with the target audience ( including Gen Z) with precision and unobtrusive engagement methods and leveraged localization for communication.

Key Insights

We identified different cultural nuances, connection with consumer passion points, and leveraged the power of localization. Our tailor-made research methodologies and deep understanding of the local markets helped deliver deep insights in record time and in multiple frequency.

Client Impact :

Our intelligent insights & hybrid approach derived from the vast amount of structured and unstructured data across geographies helped Coca Cola achieve the impossible - deliver 6 business decisions, by saving 1000s of man hours & millions of dollars.

Market

Nigeria Flag

Nigeria

Egypt Flag

Egypt

South Africa Flag

South Africa

Kenya Flag

Kenya

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