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Deeper Insights for Fast Paced Decision Making at Regional & Global Scale

Case Study Coca Cola

Business Problem

  • Coca Cola, one of the strongest brands globally, partnered with Borderless Access for unraveling deep consumer insights around live events focusing on multi-faceted human behaviors. The brand required mapping of consumer passion points, core human need for social bonding & sharing around festivals, live events and connecting them to localized brand offers and consumer connection decisions.

What & How We Did It

  • We distributed the business problem into 4 core elements that couldn’t be addressed by any one single research method. So we built a hybrid approach by combining a derivative quantitative method, immersive qualitative with social listening lens and voice tonality interpretation and exposed consumers to this longitudinally.
  •  To manage multiple stakeholders for the program, a cloud-based project management system was developed that could deliver briefs to the dashboard report in days rather than weeks.
  •  We used emotional hooks for connecting with the target audience ( including Gen Z) with precision and unobtrusive engagement methods and leveraged localization for communication.

Key Insights

  • We identified different cultural nuances, connection with consumer passion points, and leveraged the power of localization. Our tailor-made research methodologies and deep understanding of the local markets helped deliver deep insights in record time and in multiple frequency.

Client Impact :

Our intelligent insights & hybrid approach derived from the vast amount of structured and unstructured data across geographies helped Coca Cola achieve the impossible - deliver 6 business decisions, by saving 1000s of man hours & millions of dollars.

Market

Nigeria Flag

Nigeria

Egypt

Egypt

South Africa

South Africa

Kenya

Kenya

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