Technology

Technology has always been at the forefront of disruption and innovation. If digital transformation was the buzzword of the last decade, artificial intelligence and machine learning has taken over the mantle in the current decade. Every brand is keen to grow its market share by leveraging the latest tech available. If you are an established tech player or an emerging tech company keen on growing market share or building growth strategies, we can help you craft an insights-driven brand ecosystem that will allow you to differentiate yourself from your competition and create barriers to replicate your products or services.

We offer an immersive experience that reshapes the way businesses leverage the latest advancements in technology. By embracing our in-depth research and strategic guidance, companies gain the confidence to navigate uncertainty and harness the potential of the technology industry. We specialize in exploring emerging and disruptive tech innovations, meticulously examining their implications across diverse sectors. Our primary objective is to provide companies with actionable intelligence, enabling them to proactively navigate the competitive market dynamics and maintain a leading edge.

Our technology market research endeavours cater to a broad spectrum of entities, whether established tech giants or ambitious start-ups seeking to establish their footprint. We offer a strategic toolkit, delivering unparalleled insights that unveil market shifts, anticipate evolving consumer behaviours and forecast future trends.

Identifying consumer profiles to plan adoption strategy for video subscription model

Food tech company teams up with Borderless Access to reassess the snacking market in South Africa

How a food-tech company got a sense of the market and its brand standing - Borderless Access Study

Revisiting consumer profiles in South Africa, showing new paths to businesses

Our Impact

Explore Our Additional Areas of Expertise

Identify and expand your market share

Our market sizing and forecasting solutions can help you estimate the revenue potential of existing and pipeline assets, inline products and SKUs. Identify new market segments where your tech product or service can play in without cannibalizing your existing product lines. Be it a license-based enterprise product or cloud-based SaaS product, our tech research stack helps you model a variety of scenarios to project brand equity and revenue over a period of time.

Measure the impact of your product or service

Our concept testing solutions tailored for the hi-tech industry can help you identify and fix the weak links in your product design, usability and delivery. Aided by our robust B2B panels, we create an ecosystem for you to solicit continuous feedback at frequent intervals so your product or service perfectly aligns with the needs of your customers, helping you meet your overarching goals.

Map your product adoption and growth trajectory

Understanding the population of innovators, early adopters and trendsetters is critical for every tech company to ensure a successful journey for its new products or services. Our technology market research solutions, geared towards product adoption, can help you predict your product’s growth trajectory accurately by identifying the relevant audiences to target at the right place and time using the right channels and messaging.

Defend your product territory

Every successful product brings about me-too solutions into the market. Our competitive intelligence and voice of customer solutions allow you to ward off such threats by identifying new innovations that customers seek in your repertoire and maintaining the differentiating factors in your products or solutions. By implementing these strategies, you can retain your high value customers and add new ones to the mix.

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