Contact Us

CPG Giant Gets One-Stop Research Solution for Multiple Brands

Business Problem

A premier CPG company tied up with Borderless Access seeking a web-based research ecosystem to simplify search and engagement for its stakeholders. The company wanted a budget efficient, one-stop platform for all things research starting from raising queries to brief submissions, analysis, discussion guides, data tables, project tracking to curating news and report monitoring etc.

What & How We Did It

We Using our Competitive Intelligence and Voice of Customer, our project team created a web-based platform through design iterations with the client
We tagged information country wise and sector wise, so that stakeholders in different geos and businesses see information that are relevant specifically to them

Key Insights

It was assumed that a single solution within Insights Toolkit is difficult to address multiple research needs. This bespoke solution was able to bust this myth, creating a successful case study.

Client Impact :

The CMI team was able to derive strong impact and ROI by having a one-stop platform for all its varied research needs, thus enabling itself as a true partner for the end users of research within the client organization.

Market

Vietnam

Indonesia

Turkey

KSA