CPG Giant Gets One-Stop Research Solution for Multiple Brands

Multi-brand, Multi-Campaign Research

Business Problem

  • A premier CPG company tied up with Borderless Access seeking a web-based research ecosystem to simplify search and engagement for its stakeholders. The company wanted a budget efficient, one-stop platform for all things research starting from raising queries to brief submissions, analysis, discussion guides, data tables, project tracking to curating news and report monitoring etc.

What & How We Did It

  • We Using our Competitive Intelligence and Voice of Customer, our project team created a web-based platform through design iterations with the client
  • We tagged information country wise and sector wise, so that stakeholders in different geos and businesses see information that are relevant specifically to them

Key Insights

  • It was assumed that a single solution within Insights Toolkit is difficult to address multiple research needs. This bespoke solution was able to bust this myth, creating a successful case study.

Client Impact :

The CMI team was able to derive strong impact and ROI by having a one-stop platform for all its varied research needs, thus enabling itself as a true partner for the end users of research within the client organization.

Market

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Vietnam

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Indonesia

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Turkey

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KSA