Idea And Concept Testing

Develop Marketing 6Ps

Idea and concept testing helps brands evaluate new ideas or concepts before implementation to gauge their potential success. Brands learn about what works and what doesn’t work from a consumer perspective before taking a product to the market, saving dollars and time.

Borderless Access’ idea, consumer product testing and marketing concept testing research allows you to test the waters at every step of innovation enabling you to hit the ground running with winning concepts that are cost and time-effective.

Our comprehensive real-world testing platform assesses the market viability of early-stage ideas using innovative methods like eye gazing, Max-diff and CBC analysis for multiple-option concept testing. These techniques study consumer usage patterns, preferences and reactions to give clients both qualitative and quantitative insights, while removing exposure and order-bias to be closer to in-market performance.

What more- we help you develop powerful concepts.

To make innovation a part of your culture, it’s important to take consumer feedback and develop a rich understanding of consumer behavior at every stage of concept development in a cost- and time-effective manner. Borderless Access’ Idea And Concept Testing Solution helps you identify the strongest and the most intuitively appealing ideas at every stage of innovation, compressing risks and timelines, increasing your potential for sales and brand growth. Whether it is product prototypes, marketing messages or service offerings, our solution is adaptable to assess a wide range of formats to meet your specific needs.

Our solution can test any type of idea, whether branded or non-branded, presented as text, pictures, packs/logos or memes. It specifically focuses on ideas along with well-thought-out concepts or product changes like pack design or logo alterations. Each study allows testing of up to five ideas for a quick assessment. However, any number of concepts can be tested. The ranking in each of these studies is based on relative performance and helping clients identify the most promising ideas for further development.

While we recommend broadening the target group, you can conduct a study among any specific audience you prefer. Remember that choosing more specific target groups may impact the cost and duration of each study. Our flexible approach allows you to tailor creative concept testing to precisely align with your unique audience segmentation needs.

Our solution can help you identify the strengths and weaknesses of different concepts through intuitive online dashboards. These reports offer actionable intelligence on concept performance and areas for improvement. Integrated heat mapping and word cloud analysis features also specifically reveal what resonated or didn’t resonate with consumers. This information allows targeted allocation of budget and resources for necessary improvements, ensuring a more successful launch for your concepts.

Benefits

What's in store for you

Leverage our innovation adoption framework, integrating behavioral science and AI, to create practical choice scenarios and analyze response sentiment, enabling real-life impact evaluation of your concepts
Utilize a validated forecasting model in our idea and concept testing solutions, which help in emphasizing metrics like relevancy, cost-effectiveness and distinctiveness, prioritizing consumer-centricity for valuable insights
Avail device-agnostic surveys, gamified consumer tasks, and fast and agile operations to use time efficiently while getting full support from an experienced team of experts