Telecom

The Telecom industry plays a pivotal role in enabling individuals, businesses and governments to communicate, access information and conduct operations across the globe. The industry, however, is under constant stress due to high capex infusion needed for building faster networks and diversifying its offerings to meet the growing demands of the customers while achieving maximum ROI and shareholder value.

We help clients achieve economies of scale and boost revenues with solutions involving consumer research and data analytics. Our expert team can help create a framework that delves deep into new consumer acquisition models, consumer engagement and churn analysis, pricing and cost management solutions across B2C and B2B segments so our clients can maximize average revenue per user.

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The Telecom industry has a very high barrier to entry due to the high capex involved in operations. Every telecom operator, be it an established player or a new entrant, examines metrics such as average revenue per user, minutes of usage, churn rate and subscriber acquisition cost to derive the unit economics of operations and profitability. We partner with telecom operators to strategize their infrastructure needs, identify their consumers’ behavioural patterns via rigorous data analytics and map their growth potential across new market segments and geographies. Our telecom market research kit also allows telecom operators to anticipate critical operational bottlenecks, allowing them to make informed decisions to maintain and improve grade of service across their subscriber base. Our success stories in telecommunications market research with some of the global telecom operators doesn’t merely rest on providing just insights; it transcends to solving critical problems resulting in improved margins and customer life time value.

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