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Brand Tracking

Maximize Your Brand’s Growth Potential With Real-Time Brand Tracking

Differentiate, stay relevant and grow your brand with our proprietary brand tracker. Identify untapped opportunities and bridge the gaps in consumer segments. Measure deep user affinity and derive actionable insights.

Drive Brand Growth with Real-Time Insights

We Work With

A global clientele of MR firms, Ad Agencies, Consultancy firms, Enterprises and other Fortune 500 companies to refine marketing strategies, optimize product development, and enhance overall business planning with confidence.

Dentsu
Meta
Coca Cola
Nando's
7-Eleven
Unilever Logo

Why Brand Kompass? A Powerful Brand Tracking & Diagnostic Tool for Today’s Marketers

Winning brands don’t just track performance; they take strategic action to stay ahead. Brand Kompass is the ultimate brand health tracking solution based on a unique Brand Affinity-Relationship Segmentation model. It is developed to identify untapped opportunities, strengthen brand affinity, and maximize growth potential.

Powered by AI and human intelligence, Brand Kompass helps you pinpoint high-value consumers, optimize marketing investments, and make informed decisions that drive long-term success.

Brand Kompass goes beyond traditional brand tracking by integrating a proprietary Brand Affinity-Relationship Segmentation Model, allowing brands to:

  • Identify High-Potential Consumers – Understand which audience segments are most likely to convert into brand loyalists.
  • Optimize Marketing Spend for Maximum ROI – Reduce wastage by targeting high-affinity consumers with precision.
  • Adapt in Real-Time to Market Changes – Stay agile with granular consumer insights that help adjust messaging, promotions, and brand positioning dynamically.
  • Unlock Long-Term Brand Loyalty & Equity Growth – Build sustainable customer relationships with an in-depth understanding of consumer-brand affinity.

Key Benefits of Using Brand Kompass

Brand Kompass is designed to provide brands with actionable, data-driven insights that go beyond traditional brand tracking. It offers a unique combination of brand affinity segmentation, ROI-driven targeting, and real-time diagnostics to help businesses maximize marketing efficiency and drive sustainable brand growth.

Precision Targeting for High-Impact Marketing

Uses Brand Affinity-Relationship Segmentation to classify consumers into six distinct groups (e.g., Core Loyalists, Fringe Loyalists, Potential Loyalists). It selps identify high-potential consumer segments that are most likely to convert and stay loyal to the brand. It reduces wasted marketing spend by focusing on engaged and convertible consumers instead of broad, generic audiences.

Maximized ROI & Smarter Marketing Investments

Provides granular consumer profiling (geolocation, media consumption, retail behaviour) for hyper-targeted marketing campaigns. It ensures budget efficiency by directing investments towards high-affinity consumers, yielding higher conversion rates and improved retention. It helps brands optimize promotional spend and media strategy to get the most out of marketing efforts.

Holistic Brand Performance Measurement​

Tracks brand awareness, usage, equity, loyalty, and perception with deep-dive diagnostics. It measures media effectiveness, campaign impact, and consumer sentiment shifts over time. It ensures 360-degree brand health monitoring, enabling brands to make data-backed decisions.

Competitive Benchmarking & Market Positioning

Monitors brand performance vs. competitors, helping brands identify growth opportunities and market gaps. It assesses brand positioning strength based on consumer perception, engagement, and loyalty metrics. Ensures brands stay ahead by tracking shifts in category trends and consumer behaviours.

Real-Time & Adaptive Insights

Delivers up-to-date, real-time insights to help brands quickly respond to market changes and consumer sentiment shifts. It allows businesses to track ongoing brand growth with customizable monitoring (quarterly, bi-annual, or real-time). It ensures agility in brand strategy adjustments, marketing optimizations, and promotional planning.

Long-Term Brand Growth & Equity Protection

Helps brands build strong consumer relationships by focusing on affinity-based engagement. It provides a sustainable growth strategy by ensuring brand relevance, loyalty, and positive perception. It offers long-term tracking consistency by assessing brand equity independently of attribute changes.

How our Brand Tracking Tool Works

Brand Kompass is built on an innovative consumer segmentation framework, providing a 360-degree view of brand health, consumer perceptions, and competitive performance. Brand Affinity-Relationship Segmentation Model –

Unlike standard trackers, Brand Kompass classifies consumers based on brand affinity strength, ensuring precise audience targeting for strategic growth. By mapping consumer relationships, Brand Kompass helps brands focus on conversion-ready segments, allowing them to fine-tune marketing efforts and drive brand affinity-led growth.

Comprehensive Brand Health Measurement

Brand Kompass evaluates key brand performance indicators (KPIs) at multiple consumer touchpoints, ensuring a granular understanding of brand positioning in the marketplace.

  • Mind Metrics: Awareness, salience, top-of-mind recall, and brand association.
  • Usage Metrics: Purchase history, recency of purchase (L3M, L1M), and consumption patterns.
  • Brand Equity & Loyalty: Brand affinity scores, repeat purchase intent, and net promoter score (NPS).
  • Media & Communication Impact: Effectiveness of marketing campaigns, ad recall, and message resonance.
Brand Health Measurement

Actionable Brand Growth Framework

Brand Kompass is not just a global brand tracking tool—it is a growth accelerator that provides brands with a clear roadmap for action.

  • Identify & Segment the Right Consumers – Using the Brand Affinity-Relationship Segmentation Model, we classify consumers based on their engagement and loyalty levels with your brand.
  • Diagnose & Optimize Growth Drivers – We analyse key drivers (equity, promotions, operational factors) to maximize impact on high-value consumer segments.
  • Precision Targeting for Maximum ROI – By understanding the geolocation, media preferences, and retail behaviour of high-affinity consumers, we help brands execute targeted marketing with pinpoint accuracy.
  • Monitor & Continuously Improve – Brand Kompass provides longitudinal tracking and real-time insights to ensure that brands stay agile and adaptive to market shifts.

Brand Tracking Research in the Age of Emotion: Why Brand Affinity Now Matters Most

In this era, brand success isn’t about how loudly you’re seen — it’s about how deeply you’re felt. 

Read More
brand-tracking-research

Here are some commonly asked questions about Brand Kompass we can help you answer:

Brand Kompass goes beyond traditional brand tracking solutions by integrating Brand Affinity-Relationship Segmentation, which helps brands identify, target, and convert high-potential consumers with precision. Unlike conventional trackers that provide broad market insights, Brand Kompass delivers granular segmentation, ROI-driven marketing recommendations, and dynamic consumer profiling to maximize brand growth.

Brand Kompass enables brands to identify and focus on the most impactful consumer segments, ensuring that marketing budgets are allocated efficiently. By targeting high-affinity consumers (potential and fringe loyalists), brands can increase conversions, improve retention, and maximize ROI instead of spreading resources thinly across broad audiences.

Yes. Brand Kompass not only measures your brand’s health and consumer sentiment but also provides competitive benchmarking. It helps brands understand their position in the market, track shifts in consumer perception, and identify areas where competitors might be gaining ground.

Brand Kompass is designed to be flexible and adaptable. Brands can choose to track their performance quarterly, bi-annually, or in real-time, depending on their needs. For brands in highly competitive categories, frequent tracking ensures they stay ahead of market changes and consumer sentiment shifts.

Absolutely! Brand Kompass is not a one-size-fits-all solution—it can be tailored to specific industries, categories, and target demographics. Whether you are in FMCG, retail, e-commerce, technology, healthcare, or finance, Brand Kompass provides actionable insights relevant to your market and consumer base.

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