Performance Insights
Performance insights play an integral role in driving brand strategy enabling informed decision-making across levels and functions. At Borderless Access, we help brands secure sustained growth in an evolving world of changing consumer behavior and erratic market movements through performance insights derived from multiple KPIs across touchpoints. We specialize in brand positioning research, offering you insights into your performance through an in-depth exploration of factors such as brand equity, market drivers, ad testing and tracking, and CX measurement.
With a flexible and agile brand equity framework paired with customer experience assessments, we assist businesses in addressing critical questions about brand-consumer relationships. Our solutions don’t just offer measurements but also diagnosis at every touch point, unveiling actionable insights for meaningful and sustainable market positioning, helping you stay ahead of the competition.
Our comprehensive brand activation strategy enables swift success measurement and diagnosis, competitor tracking and market forecasting. Our BrandSight solution, which is a product reflective of all the dynamic shifts and evolutions in consumer behavior, is built taking into account the new touchpoints in the consumer journey and market movements, post-pandemic. It offers you a comprehensive understanding of the ‘whys’ and the ‘whats’ driving demand in your product/service landscape, reframing your brand’s equity through validated metrics and prescriptive insights.
Insights from our CXi tool can give you a clear picture of your brand’s competitive advantage by understanding your consumers’ perceptions. These insights help you determine repurchase intent by providing a comprehensive evaluation. Our performance insights solutions are obtained through unique methods that focus on the smallest areas for improvement and innovation. Considering factors such as performance, advocacy, reconsideration and competitiveness, our solution accurately represents the customers’ point of view.
Establishing trust in the brand is imperative for life science companies, even before launching new products or services to their existing audience. Achieving this requires active engagement with the audience and building of influence through key opinion leaders. Our KOL mapping solution provides life science companies with a strategic advantage by facilitating collaborations with influential leaders. This approach not only ensures visibility and thought leadership but also strengthens market positioning through the creation of alliances with physicians.
Healthcare and pharmaceutical companies need to understand consumer behavior and attitude at every stage of a product life cycle, from pre-launch to launch, post launch and usage to optimize the product’s market performance. Our ATU solution gives critical business insights on factors influencing prescription practices, brand perception and attitudes. This nuanced data empowers life science companies to craft focused strategies for enhanced product adoption and market success.
Brandsight is a measurement and diagnostic tool that offers accurate, granular insights, fostering brand loyalty. It is an agile brand tracking framework that emphasizes brand salience in today's landscape with dynamic consumer behavioral shifts. The solution acts as an innovation catalyst by identifying trends, opportunities and optimizing media strategy for maximum reach and impact.
Awareness, Trial, Usage (ATU) market research offers businesses an understanding of consumer behavior and attitude at every stage of the product life cycle. The analysis delves into audience segments, providing insights into their awareness, trial and usage of your brand and competitor brands. Conducting ATU research annually can help you attain specific insights into factors such as drivers and barriers to consumer behavior, and offer a comprehensive understanding of the level of brand recognition and familiarity among targeted physicians and their level of drug usage focusing on brand recall, message testing and advertising effectiveness.
Our CXi solution offers 360-degree customer feedback, assessing brand performance and loyalty segmentation. This index measures experience through key metrics such as performance, advocacy, reconsideration and competitive advantage, providing a framework for targeted actions. Our solution delves beyond metrics like NPS and offers analysis into customer motivations, evaluating on key drivers and providing loyalty segmentation for in-depth insights.
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