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How a Food Tech Company Tapped Into the Snacking Market in South Africa

food tech company Snacking Market in South Africa

Business Problem

  • A major food tech company sought Borderless Access’ partnership in getting a profound understanding of the snacking market in South Africa to estimate its market penetration potential.

What & How We Did It

  • We captured real-time purchase behavior and spends through an integrated and agile in-app web-based technology platform linked to diary survey enabled 360 longitudinal tracking.
  •  We verified the behavioral data through scanning of image and voice capture.

Key Insights

  • The study revealed that convenient snacking was on the rise with consumers snacking between lunch and dinner, often choosing chips as an option. The consumption tracking data has shown some decline due to Covid and post-Covid behavioral shifts, the savory snack market continues to evolve.

Client Impact :

Stakeholders were able to get real time access to a holistic and verified view of consumers’ snacking behavior and purchase patterns, which helped the company determine its market share in terms of total sales volume and value along with average ticket sizes.

Market

Unilevers South Africa

South Africa

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