A major food tech company sought Borderless Access’ partnership in getting a profound understanding of the snacking market in South Africa to estimate its market penetration potential.
The study revealed that convenient snacking was on the rise with consumers snacking between lunch and dinner, often choosing chips as an option. The consumption tracking data has shown some decline due to Covid and post-Covid behavioral shifts, the savory snack market continues to evolve.
Stakeholders were able to get real time access to a holistic and verified view of consumers’ snacking behavior and purchase patterns, which helped the company determine its market share in terms of total sales volume and value along with average ticket sizes.
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