A major travel and tourism company sought Borderless Access’ partnering in driving awareness and growth for a leisure tourism destination among international affluent target segments. It meant taking an overarching look at the brand health and the on-ground perceptions to devise an effective brand strategy for the desired business outcome.
Our solutions got the travel and tourism major a global and local media-mix identification to drive familiarity of the destination and therefore see higher ROIs. The new positioning and proposition development helped the client in driving strong footfalls across local and global markets.
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