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How Borderless Access Helped a Pharma Company Identify Its Top Influencers

Pharma Company Influencers

Business Problem

  • A top pharmaceutical company turned to Borderless Access to identify and map physician influence at local, regional and national level for cholesterol treatment. The objective was to zero in on top influencers in the therapy area.

What & how we did it

  • We identified potential targets in terms of KOLs and mapped their networks in different contexts to identify which context had stronger and more immediate influence. We profiled the seemingly potential networks at national, regional and local contexts.

Key insights

  • We figured that the local networks were more influential than regional or national networks.
  • We identified the top 20 KOLs at the national level.
  • Product satisfaction turned out to be one of the most important drivers for brand prescription.

Client Impact :

The client was able to identify the top influencers at a local, regional and national level along with zeroing in on the key drivers for prescriptions.

Market

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USA

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