Audience And Data Management
SmartSight™, our AI and ML-enabled platform, allows businesses to build and manage digital communities of customers, run market research and generate real-time insights for critical business decisions.
Our flagship ERP is designed to oversee and manage the complete life cycle of online community management, offering advanced technology-driven research solutions like facial recognition, emotions tracking, APIs and custom communities. The integrated community analytics module optimizes cost and revenue cycles as well as churns multiple KPI reports, allowing business and operations teams to manage enterprise-scale activities with ease and efficiency.
With SmartSight™, businesses gain access to a one-stop solution where they can set up and modify quotes for new projects, carry out project executions, oversee vendors and partners and generate invoices. The users can get a comprehensive overview of the status of all the current and previous projects and can access the details with just a single click.
From recruiting and engaging panelists to running sample feasibility studies, managing project workflows and deploying samples – SmartSight™ empowers you to handle it all.
SmartSight™ helps businesses build and manage a custom panel, facilitating businesses to make informed decisions by providing real-time and targeted insights from a curated audience on an online community platform.
Over the years, we have built strong credentials with custom panel-building solutions for marquee Fortune 100 clients. Our team of digital marketers comb the web across geographies via all available mediums to find audiences that our clients require to manage their research needs.
Using the DIY online community management platform, businesses can conduct surveys, polls, qualitative research, discussion forums, and video interviews. Our multimodal research platform enables you to profile, target and derive insights from your customers using a diverse range of research methods.
The modular architecture of SmartSight™ allows for real-time analytics on the custom community that is onboarded on the platform. Whether creating landing pages for recruiting niche audiences, customizing interfaces for launching a variety of research methodologies, generating real-time dashboards to view insights arising from research or gamifying engagement methods to improve LTV, SmartSight™ is equipped to handle it all.
Our ML-driven sample management aids in prioritizing respondents and launching projects based on the likelihood to engage in research activities. We help in maximizing efficiency with a system that adapts to business needs ensuring rapid and targeted project deployment aligned with participant preferences.
With automated plotting and fine-tuning of respondent LTV, we tailor adjustments to your chosen timeframes and activity-specific respondent groups, ensuring optimal returns on your investments.
We maximize research capabilities effortlessly on our all-in-one DIY platform. You can conduct surveys, polls, qualitative research, discussion forums and video interviews seamlessly. This multimodal research platform empowers businesses to profile, target and extract valuable customer insights for making informed decisions.
You can easily access essential metrics through demand and supply dashboards. Utilize Tableau and SQL Server Reports (SSRS) to receive project MIS, vendor quality scores, lead conversion and more.
Before launching its new bar soap in the Africa market, Unilever turned to Borderless Access to assess the positioning framework basis market insights. Read more to know how it helped Unilever get the soap into the market.
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