The CPG industry is characterized by fast movements and shifting consumer demands, which makes it essential for assessing market sentiments at every touchpoint in a product life cycle. Before launching a new soap bar, FMCG giant Unilever partnered with Borderless Access to get a detailed picture of the consumer perception, preferences, attitude and sentiments, to take a more market insights-driven decision.
Testing the market sentiments and taking a consumer-centric approach pre-product launch helped Unilever to fast-track the launch of the soap inspired by market insights, driving sustained business growth.
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