Contact Us

Social Media Major Taps Into Niche B2b Audience; Saves 4x Budget

Meta accesses Niche Audience and Saves 4X Budget

Business Problem

Social media brand Meta partnered with Borderless Access to overcome the challenges of accessing and engaging a niche B2B segment for a strategic project that was strictly time-critical as it was aligned with their global advertising and marketing campaign overhaul. The need was to build and engage a high-quality custom community of B2B advertisers to attain real-time insights in a cost-effective manner.

What & How We Did It

We recruited and built a validated custom community of 5000+ decision making advertisers using our bespoke community platform – SmartSight
Given the niche nature of community participants, we deployed a service engagement model over and above the platform capabilities, that allowed our marketing & loyalty management experts to manage the community and engage with the members for the study

Key Insights

Attained real-time insights by designing a custom community which enabled easy access to a niche verified B2B audience
The process ensured easily measurable ROI with time- & cost-effective outcomes

Client Impact :

Using our bespoke online community platform SmartSight Meta was able to scale their marketing enablement research that ensured efficiency in 1/3rd of the expected time, saving up to four times of the budget.

Market

South Africa

South Africa