Audience And Data Management
Competitive marketing intelligence (CI) helps businesses stay ahead of the curve by analyzing competitor and market data, combined with voice of customer (VoC) which plays a crucial role in enhancing products and services through direct customer feedback.
At Borderless Access, our AI-driven Competitive Intelligence (CI) platform offers businesses a comprehensive suite of tools to maximize return on insights and optimize costs through real-time business intelligence and integrated secondary research and analytics. You can achieve 360-degree competitive intelligence and insights by seamlessly integrating various facets of our CI solution including the CI landscape, scientific intelligence, news and media (print/web) monitoring, conference coverage, promotional intelligence and knowledge management.
Through our Voice of Customer platform, we help brands to build a consumer intimacy program through mediums such as direct interviews (DI), dyads, focus group discussions (FGDs) and chat groups to collect qualitative data online. Utilizing mediums like Whatsapp (WA) and similar chat sessions, these platforms serve as a quick sense check, sparking conversations for informed decision-making. Additionally, the inclusion of facial coding and tonality analysis ensures authentication of consumer responses and explores underlying emotions.
A well-implemented voice of customer platform helps unearth hidden motivations and drivers in consumer behavior, enabling brands to profile their consumers better and build a brand and product/service that leads to loyalty based on insights from customer feedback. This can be implemented across platforms enhancing KPI measurement through depth and context in data. It helps improve overall marketing effectiveness, boosts customer satisfaction and brand resonance.
The Borderless Access AI-driven Competitive intelligence platform is operated by utilizing automated competitive intelligence gathering through proprietary web crawlers. This ensures the efficient acquisition of timely information, encompassing news monitoring and CI data providing users with a dynamic and up-to-date understanding of the competitive landscape. The platform’s CI analytics feature adds a layer of flexibility, allowing clients to fully customize their competitive intelligence solutions.
This adaptability ensures the platform caters to a wide range of CI needs, delivering actionable insights for informed decision-making. The platform’s versatility extends to multiple devices including PCs, iPads and mobile devices.
Our comprehensive intelligence platform is strategically designed with specialized modules to cater to distinct areas of intelligence gathering and analysis. News Intelligence offers real-time industry and competitor news updates, while competitive landscape analysis provides a holistic view to keep clients ahead of competition. Scientific Intelligence focuses on gathering insights from relevant scientific developments, and events analysis delivers comprehensive coverage of industry events and trends. The repository acts as a centralized hub for storing and accessing collected intelligence, and our business intelligence helps to generate visually informative reports and infographics for businesses.
Primary CI offers businesses insights into competitors’ strategies by collecting and analyzing information not easily found in the public domain. Our conference coverage insights help businesses and companies to explore fresh avenues for new products and innovations. On a case-to-case basis, we can customize the CI platform to suit your business needs.
With our CI and VoC platforms, get a holistic view of your industry to refine strategies, enhance offerings and develop a customer-centric approach. React effectively to market shifts while proactively innovating and staying at the forefront of the industry.
Competitive Intelligence And Voice Of Customer Platforms
A CPG major collaborated with Borderless Access seeking a comprehensive web-based research solution to boost discoverability and engagement for its stakeholders. Read more to know how our Competitive Intelligence and Voice of Intelligence capabilities catered to the requirements.
Coca Cola collaborated with Borderless Access to get detailed insights of its local and global markets to deliver business decisions keeping in mind the nuances that drive the consumer journey specific to geos. – It ended up saving 1000s of man hours and millions of dollars.
A prominent pharma company engaged with Borderless Access to form a patient community for ocular care, aiming to delve into patient behavior to sharpen its business decisions.
A leading pharma company tied up with Borderless Access seeking in depth analysis of its competitive landscape. Read more to know how we offered the company specialized business intelligence support for improved outcomes.
A healthcare player turned to Borderless Access to uncover growth opportunities in the digital technology segment in India, to assess the competitive landscape and to position the company as a thought leader in the field.
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