A media company sought Borderless Access’ partnership in identifying relevant consumer segments for its on-demand video subscription model, based on assessment of the attitude and behavior of its existing customer segments.
We learnt that the adopters rely on the reviews of the streaming advocates to decide whether to purchase on not.
The client got a thorough understanding of the key personas for its on-demand video category and was able to sharpen its targeting strategies effectively with the newly defined segments in mind. The company revised communications and channel strategy boosted significant growth in key business areas.
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