A food-tech company sought Borderless Access’ partnering in measuring and monitoring its brand health to understand where it stands across 10 specific categories and how it can align its marketing activities to optimize business impact.
Our Market Sizing solution helped the company with a fast and affordable brand health assessment, also showcasing how its brand image is taking off against competition. We also identified media channels that are driving brand familiarly, consumer sentiments and consideration across geos.
The company was able to map its brand standing against competition in the market and tailor its marketing strategy in the direction of potential opportunities for the future.
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