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How a Food-Tech Company Improved Business Performance with Tactful Branding

Food Tech Company Monitoring

Business Problem

A food-tech company sought Borderless Access’ partnering in measuring and monitoring its brand health to understand where it stands across 10 specific categories and how it can align its marketing activities to optimize business impact.

What & How We Did It

We used our research capabilities to reach out to respondents representative of the target audience who have actively consumed from the category in the last six months.
We collected the data online which extended our reach enabling a faster TaT. We measured and monitored the data against key brand KPIs and mapped them to previous and on-going marketing activities.

Key Insights

Our Market Sizing solution helped the company with a fast and affordable brand health assessment, also showcasing how its brand image is taking off against competition. We also identified media channels that are driving brand familiarly, consumer sentiments and consideration across geos.

Client Impact :

The company was able to map its brand standing against competition in the market and tailor its marketing strategy in the direction of potential opportunities for the future.

Market

USA