Strategic Insights
Strategic research insights pave the way for building your future-oriented strategy and obtaining answers for business growth needs. At the initial stage of market development, business questions are typically broad-based and exploratory. Borderless Access provides a structured way of addressing these open-ended business questions through its multi-step framework of strategic research solutions that guides the fundamental direction for business teams. At every stage of exploring new ideas; whether it is market expansion, category growth or uncovering of new opportunities, our strategic market solutions scan the market trends, throw up multiple options for evaluation and recommend data backed insights. Many of our recommendations across consumer categories and market segments have been validated with follow-up action by our clients at both local and global levels.
With market intelligence and strategy, evaluate the size of the opportunity in the industry category where your brand belongs and forecast your expected revenue. Get an understanding of the current market dynamics by analyzing the ever-evolving consumer behavior in the digital era, detect upcoming market trends from within and outside of the category which impact consumer taste and preferences. Strategize how your brand can succeed against the competition.
Through our strategic market solutions, we provide nuanced insights on a brand’s stature and its challenges. We offer actionable insights on consumer and competitor data to successfully position a brand through identification of unique value propositions, capitalizing on emerging trends, and building customer loyalty.
Our solution leverages a combination of digital and non-digital channels for optimal ROI in marketing campaigns and brand events.
In a single customer-centered market, it is crucial to have an optimal and multichannel strategy which feeds into brand management. By exploring simplicity and functionality, brands can create a powerful and memorable identity that resonates with customers in the dynamic landscape. Creating this memorable identity requires an approach which is agile and uses the minimalist marker research design for the highest ROI from both research and also from consumers.
Understand the expansive marketing dynamics, assess the feasibility of market entry, continuation and expansion, measure its scale, and take informed decisions in product development, pricing, marketing strategies and resource allocation.
Convert information available to you into nuanced and practical actionable insights. Enhance your action plan with the knowledge from existing sources to make informed and strategic decisions.
Look beyond just insights and get impactful foresights fuelling future-oriented plans from informed, involved and curious individuals who set the trend.
Customize Ad-hoc research options like U&As and segmentation, among others, are tailored to meet business objectives or feed into the innovation funnel to develop a powerful mix.
Measure your digital footprints and digital brand strength against competition through social listening. Track brand imagery, public sentiment and loyalty on major social media platforms.
Strategic Insights
A major travel and tourism company partnered with Borderless Access to transform its camel event proposition, shifting its positioning and enhancing user experience and engagement, all leading to a growing bottom line.
Amidst the dynamic shifts in media consumption, a media major in South Africa sought Borderless Access’ partnering in identifying the reach and engagement of its local community paper to gauge its business potential.
A food-tech giant sought to gauze its brand standing and market potential across 10 categories with the goal of aligning its marketing mix for optimal business performance.
As food consumption patterns underwent swift and erratic changes during and post Covid, we delve into a comprehensive study by dissecting the market, studying the audience, analyzing competition and coming up with effective targeting tactics.
A dietary & nutritional supplements company partnered with Borderless Access to delve into the competitive landscape and understand the market and the audience in specific food segments in Australia and New Zealand. Result: The company zeroed into new market potential for optimal business performance.
How Borderless Access world with a pharma major boosting its sales through market forecasting
How an automobile company stayed ahead of the curve in launching its new cycling equipment by zeroing in on its early adopters and trendsetters.
How a global bank discovers key personas and early adopters before launching its new product through futuriZm and creates a high-quality customer experience.
A telecom company partnered with us to gain comprehensive insights into the competitive landscape, the market dynamics and the evolving consuming preference and expenditure patterns. Read more to know how Borderless Access nudged it in the right direction.
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