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Micro and Macro Business Growth South Africa

Signifying Local Community Media to Drive Micro and Macro Business Growth

Micro and Macro Business Growth South Africa

Business Problem

At a time when media consumption habits are undergoing dynamic changes, a media major in South Africa sought Borderless Access’ collaboration in understanding the relevancy of its local community paper through its reach and engagement in the geography.

What & How We Did It

  • We took an agile and a humanized approach through our phased quantitative and qualitative research
  • Our bot-enabled quick deep dives helped us get robust wide representative data from an audience and enabled us to identify underlying challenges and opportunities ensuring effective resolution

Key Insights

  • We figured that the local papers are still extensively read by the community and 82 % of the brands use advertising in the local paper
  • The user sentiment that we gauzed indicated that many actively engage with the local paper-based advertising, finding it engaging and not disruptive or annoying
  • It’s an avenue where people go looking for offers and deals, price and brand reputation being top category consumption drivers across food and grocery segment

Client Impact :

The company got a sense of its readership for the local community paper and therefore its relevance in the market as a medium of advertisement across various retail categories.

Market

South Africa Flag

South Africa

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