Develop Marketing 6Ps
Qualitative research solutions help businesses explore and understand consumer behaviors, experiences and opinions through open-ended, non-numerical methods which gives them a holistic picture to make informed strategic directions.
Our qualitative consumer research capabilities decode the hidden, deep-rooted contexts of the subconscious, cultural and emotional needs in consumer decisions. Through methodologies like interviews, focus group discussions and content analysis, we unearth rich narratives, identifying patterns and uncovering the ‘why’ behind the ‘what’. In addition, we aid businesses and customers to actively participate in online communities and chat groups that foster organic, vibrant and diverse discussions. Through our qualitative market research services, we help you to connect with customers on their preferred social media platforms and apps to gather qualitative feedback from them on a daily basis.
Our solution helps businesses develop meaningful conversations with customers by knowing where they are, understanding what they are doing, and recording the various emotional triggers behind their everyday activities. Our qualitative research acumen gives you the freedom to capture every life moment, behavioral changes happening throughout the day and view them as data points for exploring consumer experiences, offering opportunities for innovation and improvement.
At the core of our qualitative research analytics is the commitment to context. We interpret the insights within the broader socio-cultural, economic and technological landscape which ensures a consumer bias in our actions offering you deep nuances to stay ahead of competition.
Our methodology gives you freedom to start on a clean slate with consumers on a new concept/platform (concept co-creation) to ideate and fine-tune, test concepts and shortlist a resonating message that creates impact.
Our thematic analysis is suitable for large unstructured data sets that helps businesses find common themes, repeated ideas and topics that empower their team for success in today’s dynamic business landscape.
We use sentiment analysis and NLP which interprets sentiments, opinions, and preferences embedded in user-generated content. We also leverage content analysis to recognize patterns and learn about how consumers perceive and react to your brand and its offerings.
Our in-depth analysis of qualitative data helps businesses gain actionable insights for taking strategic brand decisions. However, data privacy regulations may restrict businesses to use individual stories, testimonials, case studies, interviews, or any textual and visual data for their marketing campaigns. Our in-house data privacy experts help provide input on marketing campaigns on a case-by-case basis ensuring that brands comply with data privacy laws and regulations.
Our integrated qualitative research data analysis unveils patterns, sentiments and narratives, transforming raw data into actionable strategies. Uncovering the human element behind the numbers empowers businesses in taking strategic decisions keeping consumer nuances in mind.
Qualitative Deep-Dive Solution
In a collaborative effort with a major travel and tourism company, Borderless Access through its concept testing and qualitative deep dive solutions, helped a world-class museum zero in on a purpose-driven brand name that enabled the company to build a strong connect with its users and drive footfalls.
How a paint company leveraged upon Borderless Access’ qualitative research and panel solutions to come up with a new product line attuned to the current consumer mood and mindset post covid.
A top travel and tourism company partnered with Borderless Access to develop advertisement concepts for a leisure holiday destination with creative animatics. The company discovered that people liked distinctive features and cultural representations, helping it refine the creative strategy to increase consumer connect.
Borderless Access teamed with a Middle East-based travel and tourism major in repositioning its camel racing event as a major travel attraction enhancing user experience and engagement, driving sustainable growth.
A major e-commerce company sought partnerships with Borderless Access to shape its online grocery category through a deep understanding of its shopper buying behavior and the 6Ps play in the space. Read more to know how the platform adopted various category level strategies enabling strong brand positioning and visibility.
A medical device company tied up with Borderless Access to concept test its wrappers for an effective brand impact. Read to know how Borderless Access Idea & Concept Testing solutions came in handy.
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