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From Insights to Concepts: How a Pharma Company Tested the Waters

Pharma Research Company

Business Problem

  • A medical device company wanted to test the waters for two shortlisted creative wrappers and zero in on the one that lives up to the full potential of the brand based on the user brand association.

What we did & how

  • We recruited and reached out to the target audience which comprised microbiologists, molecular lab technicians & lab directors in EU 5 and conducted surveys online, in local languages. The data we collected were provided through data tabs and summary charts categorized as per target markets.

Key insights

  • We analyzed the qualitative scores of product sentiments, assessed the associated user perceptions of product credibility and reliability and measured product features on a qualitative scale from trusted brands. We evaluated product benchmarks in terms of innovativeness for usability.

Client Impact :

The client got insights into how the two concepts performed against several parameters and which concept had the most appeal. It helped the client come up with a messaging that established the brand as a leader in both established and new markets.

Market

Global Market

Worldwide

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