Amidst post-covid era, clients priorities have shifted. A paint company approached Borderless Access to seek insights into these shifts and figure out what would appeal to the end-clients to devise a strategy for their product innovation.
We worked with the company to build a unique narrative around its ‘unique’ offerings grounded on innovations that are not just aesthetically pleasing but have emotional resonance. To keep up with the dynamic shifts in consumer expectations and behavior overall, we recommended initiating networking events for contractors to ensure on-the ground tapping of expectations and challenges, improved articulation and feedback loops.
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