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How an E-commerce Firm Built an Effective Online Grocery Delivery Strategy

qualitative market research for ecommerce company

Business Problem

The business unit at a major e-commerce company wanted to sharpen its strategy for the online grocery delivery category, seeking a profound understanding of its shopper buying behavior and the 6ps play in the specific domain.

What we did and how

Utilizing the Borderless Access proprietary online panel solutions, we conducted qualitative survey discussions to measure shopper perceptions, pain points and satisfaction with various e-commerce portals. We looked at consumer interactions across multiple CPG categories
We conducted UX tracking to capture live shopping journeys on e-commerce platforms

Key Insights

Through qualitative deep-dive capabilities and market synthesis, the project team identified that e-shoppers were quick hoppers of different platforms to check deals and discounts, despite having a set preferred choice of platform. They would also easily switch platforms for purchases of different categories.

Client Impact :

The e-commerce platform adopted various category level strategies enabling strong brand positioning and visibility in the online marketplace.

Market

KSA