How an E-commerce Firm Built an Effective Online Grocery Delivery Strategy

qualitative market research for ecommerce company

Business Problem

  • The business unit at a major e-commerce company wanted to sharpen its strategy for the online grocery delivery category, seeking a profound understanding of its shopper buying behavior and the 6ps play in the specific domain.

What we did and how

  • Utilizing the Borderless Access proprietary online panel solutions, we conducted qualitative survey discussions to measure shopper perceptions, pain points and satisfaction with various e-commerce portals. We looked at consumer interactions across multiple CPG categories
  • We conducted UX tracking to capture live shopping journeys on e-commerce platforms

Key Insights

  • Through qualitative deep-dive capabilities and market synthesis, the project team identified that e-shoppers were quick hoppers of different platforms to check deals and discounts, despite having a set preferred choice of platform. They would also easily switch platforms for purchases of different categories.

Client Impact :

The e-commerce platform adopted various category level strategies enabling strong brand positioning and visibility in the online marketplace.

Market

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