The business unit at a major e-commerce company wanted to sharpen its strategy for the online grocery delivery category, seeking a profound understanding of its shopper buying behavior and the 6ps play in the specific domain.
Through qualitative deep-dive capabilities and market synthesis, the project team identified that e-shoppers were quick hoppers of different platforms to check deals and discounts, despite having a set preferred choice of platform. They would also easily switch platforms for purchases of different categories.
The e-commerce platform adopted various category level strategies enabling strong brand positioning and visibility in the online marketplace.
© 2025 Borderless Access Pvt Ltd. All Rights Reserved.
