A CPG major was mulling over a couple of its product design options and sought market insights in an optimal direction to identify the right product market fit in the UK region. That’s where Borderless Access came into the picture.
Through identification of the key drivers for consumer perception and attitude of its audience, the CPG company zeroed in on the right product. We worked with the company on coming up with the most preferred pack for the craft beer launch to evoke maximum interest and purchase intent among consumers in the particular geo.
© 2025 Borderless Access Pvt Ltd. All Rights Reserved.