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How a CPG Major Knew What’s Brewing in the Minds of the Consumers

Minds of Consumer for Craft Beer

Business Problem

  • A CPG major was mulling over a couple of its product design options and sought market insights in an optimal direction to identify the right product market fit in the UK region. That’s where Borderless Access came into the picture.

What & How We Did It

  • We leveraged our proprietary panels across the UK market and connected with the target audience for online data collection and analysis
  • We conducted evaluations to assess the concerned designs basis key metrics like ‘likability’, ‘uniqueness’ and ‘purchase intent’

Key Insights

  • Through our research, we identified taste and premium quality were the two driving factors influencing consumers to pick up a brand, which clearly indicated the winning of one option over the others
  • The package design and the color and style of the beer of the same option created an impression of clarity which also made it a choice of preference

Client Impact :

Through identification of the key drivers for consumer perception and attitude of its audience, the CPG company zeroed in on the right product. We worked with the company on coming up with the most preferred pack for the craft beer launch to evoke maximum interest and purchase intent among consumers in the particular geo.

Market

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UK

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