Explore New Idea/Opportunity
Market synthesis is a strategic process of combining, analyzing and interpreting diverse market data to derive meaningful insights. By integrating information from various sources, market synthesis helps brands gain a cohesive understanding of market dynamics.
Borderless Access’ market synthesis solution helps you enhance your marketing potential by assessing the market landscape with robust data insights. It sharpens your action plans by seamlessly integrating internal client insights with data from premium sources, companies, literature reviews and journals. We transform raw data into actionable insights using advanced analysis techniques across diverse industries such as retail, media and consumer packaged goods, etc.
The data insights solution by Borderless Access leverages existing data and reports by utilizing proprietary workflow that has been perfected over multiple years. We collect data from premium sources (paid or free), extract information from exhaustive sources like client’s internal database and reports, newsletters written by subject matter experts, literature reviews, data insight companies, educational modules and information management systems. Our data aggregation models then process this data, transforming it into meaningful and converted into actionable insights by in house experts to drive informed decision-making.
The analysis stage follows the initial quality checks and verifications conducted on the existing data collected through various sources. After confirming the data’s relevance to the objectives, our in-house expert team conducts data analysis to uncover patterns and relationships among performing variables.
Some of the analyses that we do to offer you a better understanding of your product or brand are market opportunity analysis (MoA), KPI reporting, category brand health trackers, master brand reporting, key griver analysis, spend analysis, ROI analysis, incentive compensation, promotional analysis, pricing analysis and situation analysis.
This data insights solution employs a proven FTE/CoE model to deliver tailored insights to our clients. This model is ideal for those seeking a centralized knowledge partner. Through a dedicated team or facility serving as an extension of the client’s business units, we ensure the delivery of customized projects or strategies, meeting the unique requirements of our clients.
Knowledge Rewind: Market Synthesis
Borderless Access and a paint company delved together to come up with a product line attuned to the current moods and mindsets of the post-covid consumers. The company came up with a narrative that celebrates its unique offerings emphasizing emotional resonance.
Seeking innovative strategies, a leading e-commerce platform teamed with Borderless Access to reshape its online grocery shopping category. By unraveling shopper preferences and leveraging the 6Ps, the platform implemented category-specific strategies to strengthen its brand presence.
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