Develop Marketing 6Ps
Enhance your concept or product performance with fast, real-time insights at every stage of the development process with our specialized speed-testing solution. Quickly shortlist and develop high-potential ideas, understand your product’s standing in a competitive context and pinpoint your best-performing packaging—all within hours (not days) and at high-cost efficiency. Identify the ideas and concepts that will create high brand impact and ROI. To help you make these quick decisions effectively, we offer speed-testing solutions for Go/No-go. In just a matter of days, our cost-effective, efficient and rapid testing methodology examines your ideas, marketing assets and product innovations, offering a comprehensive solution for prompt and informed decision-making.
There is a substantial increase in the number of concepts being tested in the early phase of the innovation process. However, time, cost and accuracy are the three essential elements in determining the success of any innovation. For faster and more accurate and insightful feedback, we offer cost-effective speed testing through the lifecycle of developing ideas, concepts, taglines, pack artwork, ingredients and celebrity associations.
Our speed testing solution allows you to evaluate up to five ideas or assets for as little as USD 5,000. It adopts a sequential testing approach that ensures overnight delivery. Our solution overcomes time constraints by working with a pre-available battery of questions and ad-hoc surveys conducted among gen-pop samples. You can access our vast online panels and customize your surveys from our sample designs to suit your testing needs and budget constraints.
Our rapid testing solution can efficiently assess and enhance the creative life cycle of advertisements, focussing on KPIs relevant to a specific campaign. Employing innovative behavioral science techniques, the speed testing solution enables the evaluation of both your own and competitor’s innovative concepts. The design of our speed testing solution is centered on delivering rapid and extensive feedback, catering to a large volume of advertisements. This includes creatives that traditionally demanded more time for testing, such as promos, short ads and secondary market assets.
Our Speed Testing Solution is backed by access to 7 million+ connected consumers across 39 markets. It also offers pre-profiled data based on over 40 parameters. Some parameters such as market relevance, budget constraints and differentiation are given extra attention to understand in-depth the impact of the asset on the end result. This extensive profiling ensures fast and precise targeting for reliable insights.
Going beyond surface-level preferences, we extract insights from explicit survey responses and intuitive preferences, ensuring a well-rounded understanding aligned with consumer decision-making. Our methodology calculates brand equity scores, letting you gauge alignment with your brand positioning. Brand metrics indicate each idea’s potential impact, helping prioritize concepts and refine communications. This holistic understanding equips you with insights into consumer perspectives, crucial for assessing how well the ideas fit your brand.
Moving faster than the market with ideas and concepts that create high impact in a time- and cost-effective manner
Speed Testing For Go/No-go
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