Borderless Access assisted a CPG company in comprehending the evolving mindset of African consumers towards healthier lifestyle habits and how it could position its beverage line in a post-covid era. Through our speed testing solution, we identified key trends and insights regarding the sustainability of this health-focused trend in the “new normal.”
Through our speed testing capabilities, the CPG major derived critical insights on consumer habits and perception of healthy beverages which helped them innovate and add value in alignment with the newly shaped behavior. The company positioned the diet CSDs in a way that’s inclusive and enhances the taste experiences without compromising on the sweetness element.
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