Mix Insights
A solid marketing strategy development requires thorough evaluation and development of the 6 key marketing elements including product, price, place, promotion, people and presentation. Our best-in-class digital first methods in market mix research on testing 6Ps guide brands on developing impactful value propositions and offerings. Our solutions employ a unique and agile approach, leveraging advanced digital tools and analytics for swift decision-making. Our solutions not only help brands streamline the evaluation of concepts but also provide actionable insights in real-time to position your brand for growth. This dynamic methodology not only brings speed to decision-making but also promotes adaptability, enabling brands to respond immediately to changing market dynamics.
In a fast-moving, dynamic market, it’s essential to have immediate, actionable insights on marketing assets like celebrity promotions, key visuals, taglines, pack artworks and ideas. Utilize our platform for quick ad-hoc surveys and finetune a market-ready strategy that truly connects with your target audience through instant feedback.
Identify the ideas or concepts which have the highest potential for growth. Through rigorous analysis, real-time feedback and competitive benchmarking, brands can confidently prioritize and invest in concepts poised for substantial growth, ensuring a strategic focus that aligns seamlessly with market demands and maximizes business success.
At multiple levels, your brand campaigns need to excel in establishing familiarity, shaping perceptions, building loyalty and reinforcing the overall brand experience, thereby delivering a higher ROI. We specialize in leveraging mixed insights to assist brands in accelerating growth by strategically selecting and developing impactful campaigns or promotional activities that yield superior rewards for the invested resources.
Mixed model marketing analysis quantifies the impact of marketing mix elements, such as product, price, promotion, and distribution, on sales and other key performance indicators to optimize marketing strategies. It helps businesses allocate resources effectively for maximum return on investment.
Make informed decisions using the expertise of physicians to drive progress in healthcare.
Enhance your concept or product performance with fast, real-time insights at every stage of the development process with our specialized speed-testing solution. Identify the ideas and concepts that will create high brand impact and ROI.
Implement idea screening to take the best ideas forward into further development. Evaluate concepts while removing exposure and order bias to be closer to in-market performance. Get our support to develop powerful concepts.
Get a nuanced understanding of consumer behavior by decoding the hidden signals of subconscious and emotional desires that shape decision-making.
Develop an accurate product mix in alignment with the market needs and evaluate the value proposition of the offerings either with in-home placements or central location test.
Get strategic guidance on messaging, optimize effectiveness of content and create pathways to enhance brand awareness, market share and ROI.
Borderless Access partnered with a prominent travel and tourism company to analyze consumer perceptions of various brand name options for the proposed Museum in the Middle East. Our qualitative insights solutions helped the company unfold deep sentimental insights coming up with a purpose-driven name that enabled strong user engagement.
Borderless Access teamed up with a CPG company to understand the African consumers' evolving attitudes toward healthier lifestyles post-COVID-19. Through our speed testing solution, we identified key trends and insights regarding the sustainability of this health-focused trend in the new normal, and worked with the company to position its diet CSD afresh.
How a toy company teamed up with Borderless Access to evaluate its product concept and positioning claims for its France, Germany and UK markets. Read more to know how the brand saw success
Borderless Access collaborated with a major travel and tourism company to develop advertisement ideation for a leisure holiday destination using creative animatics. Insights revealed preferences for unique features and cultural elements providing the client with valuable information into refining their creative strategy, ensuring clearer messaging and emotional resonance.
Facing the need to enhance its dishwasher packaging, a CPG company leveraged the concept testing capabilities of Borderless Access to synchronize its concept with its consumer perceptions and their every-day challenges.
A major player in the travel and tourism industry turned to Borderless Access for insights to evaluate its existing and new concepts. Read more to know how Borderless Access helped the company assess its concepts against key performance metrics to deliver high business value.
An FMCG giant collaborates with Borderless to transform its sports drink through a profound understanding of its consumer preferences, likeability and purchase intent. Dive into how Borderless Access’ Concept and Speed Testing solutions equip the company to reposition its drink in a quick and effective manner.
How Borderless Access dug out key insights to help a medical device company identify the right product concept for its brand.
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