Brand love isn’t built only through advertising. Sometimes, it is shaped in seconds. In collaboration with Nando’s, this study explores the first 30 minutes of the dining experience to uncover the micro-moments that can significantly influence how consumers feel about a brand.
Across three markets, we combine in-the-moment emotional signals, quantitative measurement, qualitative depth, and AI-powered scenario exploration to move from simply measuring an experience to identifying what brands can change to make it better.
What’s Inside the eBook
Africa represents one of the most compelling growth stories of our time. It is home to the fastest growing population in the world.
With quick and erratic changes in food consumption patterns post covid and the industry grappling to make sense of the behavioral shifts and…
Given how today’s Gen Z and Millennial consumers’ dining experiences are shaped by evolving lifestyles
© 2026 Borderless Access Pvt Ltd. All Rights Reserved.
