Target Product Profile (TPP)
Make informed decisions using the expertise of physicians to drive progress in healthcare.
Mix Insights
A solid marketing strategy development requires thorough evaluation and development of the 6 key marketing elements including product, price, place, promotion, people and presentation. Our best-in-class digital first methods in market mix research on testing 6Ps guide brands on developing impactful value propositions and offerings. Our solutions employ a unique and agile approach, leveraging advanced digital tools and analytics for swift decision-making. Our solutions not only help brands streamline the evaluation of concepts but also provide actionable insights in real-time to position your brand for growth. This dynamic methodology not only brings speed to decision-making but also promotes adaptability, enabling brands to respond immediately to changing market dynamics.
In a fast-evolving market, it is essential to maintain a strong brand image. Our proprietary brand tracking solution connects the dots between your brand’s equity and market share, offering granular insights into what’s driving your brand’s success. Whether you’re tracking ad performance or assessing brand positioning, our brand tracker can help you make smarter decisions that boost market share and brand resonance.
We make sure businesses of all sizes across Americas launch successful ad campaigns every time using our advertising concept testing solution. It delves into the heart of audience reactions, offering you the feedback needed to fine-tune your creative strategy. By measuring ad recall and analyzing both rational and emotional responses, our ad testing solution helps you optimize content that enhances brand strength, market penetration, and ROI.
Our comprehensive idea and concept testing solutions help you test, refine, and perfect your ideas before they reach the market. Built with cutting-edge features like eye-gazing, Max-diff, and CBC analysis, they help businesses study actual consumer reactions to better understand their preferences and eliminate guesswork in their product development strategy. This ultimately helps businesses save time and money and launch products with confidence.
Businesses seeking insights into the consumer, B2B, or healthcare sectors need to look no further than our well-profiled access panels. Our robust online community panel spans diverse demographic and psychographic segments across 40 markets, providing businesses with tailored, multi-dimensional reach into varied markets. We ensure high-quality data throughout the panelist management lifecycle—from recruitment and survey experience to ongoing engagement and rewards programs—with a focus on delivering authentic opinions.
Make informed decisions using the expertise of physicians to drive progress in healthcare.
Enhance your concept or product performance with fast, real-time insights at every stage of the development process with our specialized speed-testing solution. Identify the ideas and concepts that will create high brand impact and ROI.
Implement idea screening to take the best ideas forward into further development. Evaluate concepts while removing exposure and order bias to be closer to in-market performance. Get our support to develop powerful concepts.
Get a nuanced understanding of consumer behavior by decoding the hidden signals of subconscious and emotional desires that shape decision-making.
Develop an accurate product mix in alignment with the market needs and evaluate the value proposition of the offerings either with in-home placements or central location test.
Get strategic guidance on messaging, optimize effectiveness of content and create pathways to enhance brand awareness, market share and ROI.
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