Revolutionizing Insights: BA Onboards Srihari Udugani to Lead AI-Powered Market Research Solutions

Borderless Access, a global leader in AI-powered market research solutions, is excited to announce the addition of Srihari Udugani as Vice President – Technology and Innovation. With this strategic appointment, Borderless Access rearms its commitment to driving continuous innovation in the market research industry through advanced technologies like Artificial Intelligence (AI) and Machine Learning (ML).

In a rapidly evolving business environment, CXOs and decision-makers need more than traditional data—they need real-time, predictive insights that guide strategic moves. By welcoming Srihari into the leadership team, Borderless Access is set to further strengthen its technological backbone, ensuring continued innovation and excellence in data-driven insights.

With a distinguished career spanning 18 years, Srihari brings unparalleled expertise in cutting-edge technologies, software development, and strategic leadership, positioning Borderless Access for heightened innovation and growth.

“Our goal has always been to empower clients with insights that help them make informed, impactful decisions for business growth,” said Ruchika Gupta, CEO of Borderless Access.

How AI and ML are Shaping Market Research

 
Srihari’s expertise in leveraging modern technology, coupled with his proficiency in enterprise software development and cloud computing, will drive further innovations in how Borderless Access delivers actionable, personalized insights to its clients, across industries and not limited to FMCG, retail, travel, media, finance, technology and more.

In his prior role, Srihari spearheaded the development of a demand forecasting product for the supply chain sector, demonstrating his capability to lead cross-functional teams and deliver impactful solutions in complex industries. His ability to facilitate this seamless communication between dierent teams, backed by his expertise in customer-facing roles and project management highlights his ability to merge technical knowledge with business acumen. This ensures complete alignment between technology and client needs.

What further sets Srihari’s expertise apart is his deep proficiency in industry-leading platforms such as AWS, Snowflake, and Databricks. Being extremely well-versed in such in-demand technologies, he is set to play a critical role in the ongoing growth of Borderless Access’ digital infrastructure and the development of innovative products and services.

Srihari Udugani’s vast experience in driving technological innovation makes him the ideal fit for Borderless Access’s ambitious goals. He will oversee the company’s tech initiatives, focusing on using technology to scale research capabilities, optimize data quality, and provide deeper, more actionable insights for clients.

“I’m thrilled to join Borderless Access at a time when the company is transforming how businesses engage and gain with the insights provided,” said Srihari Udugani. “My focus will be on ensuring that our technology stays ahead of the curve, providing CXOs with real time, validated and high-quality insights.

Beyond his technical achievements, Srihari is a strong advocate for continuous learning and knowledge sharing. He regularly publishes thought leadership content through blogs and oers mentoring courses on Udemy, further contributing to the broader tech community and nurturing the next generation of innovators.