New UK Sales Director for Borderless Access

Panel provider Borderless Access has appointed long-time Dynata exec Kasia Churchill as Director, Sales – UK, based in London.

Borderless Access initially made its name as an emerging markets panel specialist, before adding developed countries and other digital MR services. The firm currently has more than 5.9 million panelists across 34 counties, and conducts more than 6.9 million digital online surveys annually.

Churchill (pictured) joins after twelve years at first-party data and insights platform Dynata (previously Research Now SSI), latterly as Senior Account Director. During her time with the company she helped build and develop a dedicated media sales team, and was also responsible for establishing client relationships. Prior to working in sales, she managed the operations side of the business.

Commenting on the appointment, founder and CEO Ruchika Gupta said: \’As we continue to expand our presence in the European market, the appointment of Kasia helps us spread our footprint faster & wider. She comes with strong commercial acumen and experience with complex sales pitches and negotiations, and will help in building our brand in the UK, while ensuring continuous growth and client satisfaction\’.