Borderless Access Launches Physician Platform

Emerging markets specialist Borderless Access has launched a sampling suite called HealthSight, providing access to more than 150,000 specialist physicians.

Founded more than a decade ago, the company currently operates consumer, B2B, IT and niche audience panels across the healthcare, travel, automobile, finance and mobile segments. HealthSight is driven by the firm’s SmartSight analytics engine and has been developed to offer an end-to-end solution for healthcare research. Its new proprietary physician panels cover developed healthcare markets such as the US, the UK and Canada, as well as healthcare hubs in countries such as India. The panels focus on general and lifestyle disease practice, orphan disease practice, and healthcare ancillary services.

CEO Ruchika Gupta comments: ‘We are widening our network and service offering with a proprietary physician panel platform due to the growing demand from clients looking for simpler research and panel design services in the healthcare space. Our HealthSight product increases the market research scope and size, decreasing costs in healthcare research’.