Borderless Access Launches its consumer panels in Nigeria, Colombia and New Zealand

The emerging markets panel specialist extends its coverage to 17 countries by launching proprietary panel in 3 more countries

Online panel services provider Borderless Access expands its coverage to 17 countries by launching consumer opinion panels in Nigeria, Colombia and New Zealand. The company now covers over 1.5 million respondents in 17 countries. Nigeria, Colombia and New Zealand each have over 20,000 mobile verified panelists.

Commenting on the launch Dushyant Gupta, SVP, Borderless Access says,

“As we build our expertise in survey technology and panel management it becomes crucial for our clients to gain access not only to developing and emerging markets but to niche segments within developed countries. With our multi-modal verified panelists, profiled for over 40 parameters, we aim to address the growing demand for high quality sample in Nigeria, Colombia and New Zealand. ”

In addition to its consumer panels, Borderless Access also has specialist and niche audience panels covering healthcare, mobile, travel, automobile and finance domains. The company’s global alliances and partnerships have a reach of over 100 million household in 60 countries. Borderless Access is an ISO 27001:2005 certified company and the only online panel company within emerging markets that is listed as preferred vendor for top 10 honomichl firms.