Borderless Access Adds Middle East and African Panels

Borderless Access, which made its name as an emerging markets panel specialist before adding developed countries and other digital MR services, has extended its global reach with the launch of proprietary MR panels in Kuwait, Qatar and Ghana.

Borderless provides access to hard-to-reach segments in consumer, B2B and specialist audiences, including healthcare; and in recent years has broadened its range of MR products and solutions to include analytics engine SmartSight, physician sampling suite HealthSight and passive data and hybrid research tool TAPP.

The firm now boasts a strong panel representation in the Middle East and Africa, and proprietary offerings in a total of 34 global markets.

EVP Dushyant Gupta (pictured) says of the latest launches: \’By extending our panel reach to these markets, we enable very strong coverage in Africa and the Middle East region. We now have a dedicated presence in 4 major Middle Eastern economies – KSA, UAE, Kuwait and Qatar and all regions are represented in Africa with our panels in Egypt, Kenya, South Africa, Nigeria, and Ghana. We hope to bring consumer insights closer to brands who have been asking for high quality, validated proprietary panels in these new markets\’.

Media Coverage: http://www.mrweb.com/drno/news26791.htm