Arindam Som joined Borderless Access as Non-Executive Director

Emerging markets panel specialist & technology innovator Borderless Access has appointed Arindam Som as Non-Executive Director.

Emerging markets panel specialist & technology innovator Borderless Access has appointed Arindam Som as Non-Executive Director. Under this role Arindam will be a part of the global advisory team at Borderless Access and contribute to the Insights& Innovation at the firm.

Arindam comes to Borderless Access with over 16 years of cross domain experience. Having spent the last 12 years with Unilever across global consumer insight & marketing roles, Arindam has been associated with global brands like Lifebuoy, Cif, Domestos, Sunlight and worked for multiple product categories across Europe, LATAM, Africa, South-East Asia, China and India. Prior to Unilever, Arindam was associated with the Indian retail measurement and media research industry via roles in ORG-MARG (now Nielsen) and IMRB International.

Commenting on the new hire, Ruchika Gupta, President & CEO, Borderless Access, said: ‘In last couple of years we have extended our offerings to include several innovative solutions – such as mobile surveys, behavioral profiling and community management via SmartSight – that complement our traditional offering of sample access in emerging markets. With Arindam on board we are confident in our ability to address the challenges of understanding the modern consumer globally.’

Borderless Access an ISO 27001:2013 certified company provides access to over 1.5 million consumers via opinion panels in emerging markets. In addition to its panel solutions, Borderless Access also provides panel technology, mobile and community management solutions.