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Social media performance analysis plays a key role in comprehending and enhancing a brand’s performance and ROI, especially in the current and future context of consumer’s media consumption habits. Beyond conventional metrics, it provides brands with actionable insights into brand equity through additional data points on social media users, competitor analysis, understanding of audience behavior, and identification of emerging trends and influencer effectiveness.
At Borderless Access, we help brands make smart media choices by measuring and optimizing activities across diverse channels. We monitor KPIs such as brand mentions, interactions, shares, clicks and other social media sentiment analysis, providing a deeper understanding of brand performance.
Borderless Access’ social media performance analysis seamlessly integrates into advanced analytics and market research techniques. Through tailored surveys and gamified tasks, we extract actionable insights, enabling brands to optimize content strategies and elevate engagement.
Employing sentimental analysis and social media listening research, we extract meaningful insights into consumer needs, preferences and motivations. As social media increasingly becomes a vital source of real-time customer insights, our approach complements rather than replaces traditional methods, creating a more expansive and accurate market perspective.
We use three main metrics for assessing digital brand equity of companies and their competitors. First, we gauge brand mentions across online platforms. Then, we evaluate the reach of influencers promoting the brand and finally, we measure the overall sentiment of online brand mentions.
Yes, we can use custom keywords and classifiers for this purpose. By pinpointing specific keywords, we categorize discussions based on criteria like topics, product features and customer concerns. Our machine learning capabilities enable us to train the system for custom data categorization according to the client’s specific needs, setting up custom classifiers. This solution integrates advanced AI technologies with genuine flexibility, providing adaptable and customized data categorization.
We identify individuals with significant impact on a specific audience through influencer marketing analysis. The process involves pinpointing top influencers on social media using chosen keywords, monitoring brand-related conversations and assessing the consistency of brand mentions. Additionally, it examines the relevance of an influencer’s audience to ensure alignment with the brand.
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