Activate Your Brand Strategy
Successful brands are defined by strong saliency and their ability to evolve with the evolving landscape. Grow your brand with faster and sound insights, and make it stand out with measures and impacts that matter through BrandSight.
BrandSight is an innovative brand-consumer relationship measurement framework designed to answer all your queries about brand equity research. It offers businesses real-time, accurate and granular insights for strategic brand-tracking.
BrandSight distinguishes itself by seamlessly connecting brand equity scores to your market share. We delve into the core of your brand’s strengths and weaknesses through mind-share-based brand imagery analysis, offering a comprehensive understanding of the whys and the whats driving the demand, reframing your brand’s equity.
Whether integrated upfront in your innovation funnel or employed as a dynamic brand and ad-tracking solution, our framework adapts to your unique requirements creating impact at various brand touchpoints.
Brand health tracking is important for assessing your brand’s health, which is measured against metrics like perception, recall and market share. Brand equity tracking helps brands make informed decisions optimizing brand resources, increasing sales, expanding market share and improving ROI. Brand equity research is crucial for long-term competitiveness and sustained business success.
With consumer behavior taking new shape post the COVID-19 pandemic, the recall and loyalty patterns have changed. However, the importance of brand equity and brand value continues to be relevant as always. Our brand equity model which is a product of all the dynamic shifts and evolutions in consumer behavior is built taking into account the new touchpoints in consumer journey and market movements, post pandemic. Our digital-first measurement and diagnostic tool takes a new-age route to ensure long-term brand equity building to create a positive impact in your sales and business sustainability.
BrandSight is a simple, flexible and agile brand tracking research framework, focusing on brand salience, source of awareness and consideration to drive key messages. It is a diagnostic tool that enables deeper insights by sub-segment using the individual-based equity framework which is real-time, accurate, granular, and superior in strategic and brand tracking programs. It enables brand-focused segmentation based on consumer relationship with the brand and which provides insights to effectively grow loyalty among fence-sitting users and attract non-users. BrandSight also tracks the performance of the media sources through total unduplicated reach and frequency showing what media channels to be leveraged for higher reach and messaging.
Along with capturing the market pulse for course correction and strong brand proposition, BrandSight feeds as an innovation catalyst by detecting emerging trends and identifying new opportunities for growth. BrandSight also brings deep-rooted information to present a comprehensive brand view for the right decision-making.
Our brand health research stands out with an individual-based brand equity score, ensuring real-time and precise data compared to aggregate-based models. This approach allows businesses to swiftly adapt to changing markets. Unlike traditional methods, our brand tracking offers a detailed view at every touchpoint, helping businesses to create targeted strategies aligned with the diverse preferences of today’s consumers.
Our approach enables brand-focused segmentation, categorizing consumers based on their relationships with brands. This results in actionable insights for effectively targeting both brand users and non-users. By understanding consumers’ brand relationships, businesses can fine-tune strategies to specific user behaviors and preferences. This organized segmentation enhances the precision of marketing efforts, facilitating the development of personalized campaigns that build stronger and more authentic brand connections.
BrandSight helps businesses evaluate brand health against crucial metrics such as brand awareness, loyalty and perceived quality. Such nuanced insights aid businesses in enhancing brand perception, strengthening customer connections and implementing strategic decisions for sustained growth.
BrandSight – Brand Tracking And Brand Equity Measure
Borderless Access collaborated with a travel and tourism company to boost growth for a leisure tourism destination among affluent travelers worldwide. Our solutions got the company a global and local media-mix identification to drive familiarity of the destination and therefore see higher ROIs.
A leading fashion retailer in South Africa collaborated with Borderless Access seeking ways to bolster its market share and achieve systemic growth, maintaining differentiation. Read more to know how Borderless Access Brandsight shifted directions for the brand, leading to success.
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