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Staying Ahead of the Curve with Borderless Access Competitive Intelligence

Borderless Access Competitive Intelligence

Business Problem

  • A pharma major turned to Borderless Access to get periodic insights on competition across different parameters to stay ahead of the curve. The primary focus areas were pain, allergy & cold, dermatology, OTC, digestive health and nutrition.

How and what we did

  • Conducted data curation on a quarterly / annual basis for all portfolios
  • Analyzed revenue benchmarks and brand KPIs
  • Monitored promotional spends vs revenue

Key Insights

  • Our Competitive Intelligence & VOC capabilities helped the client assess competition and their revenues by business segment, monitoring market expansion and brand acquisitions at a global level. It offered actionable insights into generating market share impact by devising the right promotional strategies.

Client Impact :

We offered the client a complete suite of tools to get a 360-degree view of competitive intelligence on a quarterly / annual basis, enabling it to course correct its marketing and promotional activities on a regular basis.

Market

Global Market

Worldwide

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