A leading travel and tourism brand needed to evaluate the effectiveness of its destination marketing creatives across multiple international markets. The goal was to ensure the messaging aligned with the brand’s core strategy and resonated emotionally with affluent travelers — while also adapting to diverse cultural expectations.
Borderless Access conducted a comprehensive ad testing study using quantitative research combined with neuromarketing techniques to assess both the rational and emotional reactions to the creatives.
Leveraging these insights, the brand was able to fine-tune its marketing executions by tailoring creative elements to local market sensitivities. This strategic refinement strengthened brand integration, improved emotional resonance, and enabled more impactful, culturally attuned campaigns across key global markets — driving stronger engagement and measurable brand growth.
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