An iconic Swiss watchmaker faced a perplexing challenge in India’s premium watch market. While one of their top competitors dominated unaided brand recall and maintained consistent presence, our client’s minimal awareness seemed to suggest underperformance.
Yet their purchase funnel told a different story. Once considered, the brand converted at higher rates against rivaling category leaders. So, the brand wanted to know if this revenue gap is due to an awareness crisis or incorrect decisions in market positioning.
Brand Kompass™ identified where growth opportunities actually exist by giving a data-driven roadmap to prioritizing the right audiences, messaging, markets, and channels for maximum business impact.
By focusing on high-intent consumer segments, strengthening its performance narrative, and investing in the channels that truly influence purchase decisions, the brand now has the potential to drive a 25% lift in awareness, increase penetration within key growth segments by 40%, and achieve 15% volume growth over the next 12–18 months.
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