Quality research insights from the FMCG domain enable a business to shape the strategy, products, brand, sales or communication. Learn more in these case studies about how BA Insightz digital research solutions have helped FMCG players gain strategic and tactical insights that are rich, actionable, and are unique to brands and businesses.
Understanding Consumer Snack Preferences in Nigeria and South Africa...
The Borderless Access research team conducted this qual-quant study to help an FMCG major have a clear picture of what people in Nigeria and South Afr...
Deciphering Consumer Purchase Decisions Via Geo Tagging Technique...
Borderless Access conducted this survey to help the client from South Africa decipher consumer purchase decisions making factors for a certain snack. ...
Measuring Campaign Reach for a Media Conglomerate in Real-time...
This case study by Borderless Access details how we helped our client, a leading media conglomerate in measuring the effectiveness of their latest cam...
Measuring brand health campaign effectiveness for a leading health & fitness brand...
This BA Health case study helped the client, a leading health and fitness brand gauge the cut-through of its campaign for a parent brand with four sub...
This TAPP case study by the research team of Borderless Access helped the client, a very well-known beverage company understand behavior emotions and ...
A study on chocolate consumption pattern....
A study that decodes the path-to-purchase of chocolate consumers in a specific region and hence highlight on the emotions & behaviour of consumers whi...