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Audience Segmentation Studies Help BFSI Major Optimize Business Outcomes

Audience Segmentation Studies

Business Problem

  • A BFSI major turned to Borderless Access to help them find the relationship between several factors, such as attitude drivers and opinions in their customer base. The company sought our help to establish clarity in its audience segmentation so that it could make informed decisions about its product and marketing strategies.

What We Did and How

  • Using our multivariate data analytics solution, we conducted an in-depth segmentation analysis of the consumers based on their behavioral data. The clients then used the results from the segmentation studies to correlate behavioral data with their audience to target their product communications.

Key Insights

  • Our segmentation analysis based on an advanced statistical model helped the BFSI company simplify the complex dataset. The report we presented clearly illustrated the underlying connection between various drivers.

Client Impact :

The BFSI company obtained an actionable report on the complex dataset and an audience framework from Borderless Access. This report helped them optimize their course and calibrate the product and marketing strategy to get ideal business results.

Market

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USA

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UK

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KSA

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