Traditional quant surveys capture what people say, but rarely what they truly mean. As quantitative research scales across global markets, declining engagement and surface-level responses are quietly eroding the authenticity and quality of market research data.
This webinar uncovers how generative AI and conversational interfaces are redefining market research quality, helping researchers move beyond transactional survey responses toward more engaging, human-centered interactions, improving open-ended response quality, and enabling organizations to unlock deeper, authentic insights across multi-market quant studies, at scale, without sacrificing research integrity.
Camilla Hasler leads panel business at Borderless Access in the UK and EU, driving strategic growth and high-quality insights for healthcare and consumer brands through innovative, data-driven research solutions.
Phil brings decades of global market research leadership across quantitative research and conversational AI, driving innovation in multi-market studies and helping organisations unlock richer, more authentic consumer insights at scale.
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