Discover how leading organisations like the Financial Times are tackling the hidden risks of poor-quality data—and learn how you can strengthen trust in your online research.
In an era where online panels dominate the research landscape, data integrity is everything. Yet, the industry faces growing challenges: 38% of responses discarded due to poor quality, rising concerns over transparency, and “unknown” respondents undermining trust.
This webinar uncovers strategies, frameworks, and tools that can help you master quality data collection and protect your business from costly missteps.
Camilla Hasler leads panel business at Borderless Access in the UK and EU, driving strategic growth and high-quality insights for healthcare and consumer brands through innovative, data-driven research solutions.
Jessica McCarthy is a Senior Researcher at the Financial Times, specialising in audience insight and panel quality to support data-driven decisions across product, editorial, and commercial teams.
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