A premier CPG company tied up with Borderless Access seeking a web-based research ecosystem to simplify search and engagement for its stakeholders. The company wanted a budget efficient, one-stop platform for all things research starting from raising queries to brief submissions, analysis, discussion guides, data tables, project tracking to curating news and report monitoring etc.
It was assumed that a single solution within Insights Toolkit is difficult to address multiple research needs. This bespoke solution was able to bust this myth, creating a successful case study.
The CMI team was able to derive strong impact and ROI by having a one-stop platform for all its varied research needs, thus enabling itself as a true partner for the end users of research within the client organization.
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